For my latest brief in uni we were given a brief to design a poster for one of a choice of events. We also were asked to design a piece for promotional direct mail. I chose to do the design for 'The World's Biggest Liar Competition" which is held every year in a pub in Cumbria. I wanted to do something a bit more quirky than my usual work, but wanted to keep it quite subtle. When researching the event all I kept saying 'liar liar pants on fire' in my head, so I decided to see where that idea went. And it went in many many directions! In the end I wanted to keep the concept simple, fun, interesting and eye-catching, to attract a new audience but not shy away the existing one.
I am really happy with the 2:1 mark I got for this work. I put a lot into this brief and was very happy with the end results.
These are the designs for the poster and direct mail items, a voucher leaflet and beer mats.